Wednesday, 23 January 2013

Analyse and comment on the advertisements below



15 comments:

  1. What font style and size is used?
    Ans: Simple font, probably Helvetica New. Medium font size.

    What is the effect of these?
    Ans: It gives an unbiased meaning of the word and is straight to the point. Doesn't have any effects that imply any setting. The message is clear and succinct.

    Look at the images.
    What does it show and represent?
    Ans: We are given two options to how we view the models in the advertisement. We can either view their freckles and wrinkles and ugly flaws of their skin. Or we can view them as beautiful and wonderful. The message here is targeted to young girls who are constantly thinking about how they look, telling them that it is up to their decision to decide if they are ugly, or beautiful. In hopes that the number of girls who are dissatisfied with their looks will decrease.

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  2. The purpose of the title is for the audience to choose between the two options stated in the picture. It has a clear and large font. It lets the audience question themselves on the definition of beauty.

    The foreground consists of two questions in the form of a list, namely, "ugly spots? beauty spots?" and "wrinkled? wonderful?" In order to indicate to the user to choose between the two options. The background consists of an old lady and a freckled lady. It shows that beauty is in the eye of the beholder and people should not judge others by their appearances.

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  3. Both visual texts have models that are deemed 'ugly' as compared current beauty ads. In addition, they have two option boxes beside them, one of it stating the negative attribute of the model, the other box stating one good feature of the model. The texts seem to prompt the viewer to tick the box that they think is most appropriate of the model shown in the advertisement, by asking it as a question. Also, it is also clearly specified that this is a campaign for 'real beauty', and the texts on the second advertisement even challenges the viewers to join in the beauty debate of whether 'old' can be accepted as beauty. The advertisements aim to raise awareness about our current views and perceptions about what is 'real beauty', even suggesting that modern models have mutated the way we consider 'beauty'. By using facial features generally perceived as ugly, such as freckles and wrinkles, it serves to question the viewer's beliefs about 'beauty'.

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  4. Both advertisements have models that are not the usual beauties you see in other adverts.I feel that these advertisements really pry open the hearts of the targeted audience, growing/hitting puberty teenage girls. It clearly differentiates what society deemed as beauty and ugliness. Therefore, these girls may conceive the 'wrong' meaning of being beautiful. I'm not saying that it is wrong for a company focused on beauty products to come up with advertisement as such but I feel that it only shows one side of the coin. Everyone wants to be beautiful, everyone wants to look good. Image is powerful, but how powerful can it be? Even if you're deemed as 'ugly', having a good heart wins all. It's all back to the saying 'Don't judge a book by its cover'. You may look like a model, but what are you really modeling?

    ~Jia Le

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  5. The advertisement shows two mundane looking models and it intrigues the reader to choose between two options which is strategically placed on the left side of the models. The options are in clear and large font. One of the options is positive while the other is negative. This questions the readers of their view on what is beauty and it leaves a strong impact on the reader.

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  6. The purpose of both advertisements is to change the public's perception of beauty. This is evident from the pictures of women who are often seen as ugly by most people. By placing two tick boxes beside the images, people would think twice about their own perception of beauty. This would make people reflect upon themselves about what it really means to be beautiful. As such, people would stop being so judgemental and superficial. By providing a link below the tick boxes, people who are interested to campaign for real beauty would also be able to spread the real definition of beauty among people.

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  7. There are 2 phrases for each advertisement, both of which are opposites of each other. One of them compliments the model, while the other is talking bad about the model. The aim is for people to choose one of the options of what they think of the model. These advertisements are aimed for girls who think that they are not beautiful, as the advertisements are supposed to make them feel that they are not ugly, but beautiful. One model may have freckles, while the other has wrinkles. Both of them may not be beautiful in most people's eyes, but to themselves, they are beautiful, as it is natural and real beauty that Dove is campaigning about. The advertisement will make the girls feel that they are beautiful in their own ways, and need not be ashamed of their natural image.

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  8. The purpose of the advertisement is to be different from other, ordinary advertisements where good looking models are used. This advertisement uses very ordinary looking people is advertise their product. This is to prove that good looks does not require to be like that of the usual models

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  9. The source of the two visual texts is Dove, and they are part of its Campaign for Real Beauty. The advertisements make use of unconventional beauty to bring across the point of 'real beauty'.

    The first advertisement shows an image of a woman covered in freckles. The words 'Ugly Spots? Beauty Spots?' are placed beside the image. The words give a different perspective to the freckles on the woman, implying that the freckles on her body is not something unpleasant, but it is beautiful.

    The second advertisement shows an image of an aged woman with wrinkles, and she is smiling. The words 'Wrinkled? Wonderful?' are placed beside the image. It implies that her wrinkles does not make her any less wonderful or beautiful.

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  10. The purpose of this advertisement is to advocate natural beauty.

    Society usually pictures beauty with flawless skin, a good body and unwrinkled face. However, this advertisement is trying to show a different side of beauty.

    Both advertisements show woman who have blemishes. The woman on the top has freckles all over her face and the woman below looks aged and has wrinkled skin. However, the advertisement tells an alternative way to describe them. Instead of 'ugly spots', its 'beauty spots' and instead of 'wrinkled', its 'wonderful'

    The two contrasting views of this woman shows how society usually would look at these woman, but Dove, the advertiser, prefers to look at this woman with their natural beauty. Thou they are not perfect in their own way, but who is? One should not compare one to another. Each person is beautiful in their own way, Don't judge a book by its cover

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  11. Clearly, this media text is a campaign message with the purpose of emotionally impacting the target audience and guide them to rethink about their perception of beauty. For both posters, the subject depicted are dull looking models who are smiling. Beside the subject are tick-boxes with two contrasting options; one of which is a positive one, the other a negative one. The provision of such an option is an indication that it hopes to get the audience to reflect upon their judgemental view of beauty.

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  12. Undoubtedly, these 2 advertisements have a similar purpose of changing the perception of the audiences in terms of their own looks and to be less critical towards natural beauty. This would make many people out there would are very judgmental and critical towards their looks, think twice before they decide whether they are ugly or beautiful after seeing these advertisements. By providing 2 different options boxes, the audience would select carefully after detailed consideration. By having to judge the 2 different females who are having imperfection in their looks, it would allow the audiences to think about themselves and question themselves as to whether they are actually as "Ugly" as they always perceived or as "Wrinkled" as they perceive. This will indeed reduce the number of people who dislike their own looks and allow the audiences to have a boost in their own self-esteem when they see such types of advertisements of campaigns that supports natural beauty and do not portray only those exceptionally good looking models or females.

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  13. What font style and size is used?
    A simple, clean font is used together with a large, noticeable font size.

    What is the effect of these?
    The text draws the reader's attention while not making the advertisement look cluttered. The use of one word indicates that the message is clear and to the point.

    Look at the images.
    What does it show and represent?
    The images aim to show that there are two sides of the coin when looking at the beauty of a person. Although most people would view parts of their bodies as defects, such as freckles or wrinkles, there may be others who would not think the same way but instead, feel like these "defects" are what makes the person beautiful or attractive. Therefore, the message of these advertisements is to reassure women that beauty is only a matter of perception and they should not worry about their looks.

    Lucas Chia

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  14. The purpose of this advertisement is to allow its target audience, teenage girls, to rethink about their perception about beauty. By using those two models, it would make them realize the meaning of 'true beauty'. The two options next to the models also show that beauty is just an opinion. Thus, there is no one specific person who is 'truly beautiful'. Also, it encourages the audience to see things in two ways, either positive or negative.

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  15. These two visual texts are from Dove, a company which promotes facial and body products. Dove implemented a campaign for real beauty and released the two advertisements above. In the advertisements, there are two women who people normally perceived them as ugly due to the freckles on their faces. They might be thinking ‘Why does Dove show faces of models that are ugly?’ Hence, they are models that readers did not expect to be in the advertisement.

    Beside the model’s face, there are also two options for the readers to choose, one which is positive and the other is negative. These options are made in order for the audience to reflect on what is beauty to them and outer beauty does not mean everything.

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